Ping An's vision is to "become a world-leading personal financial services provider". Ping An fulfills its corporate social responsibility, and creates maximum value for its customers, employees, shareholders and communities. Ping An advocates a value of "being a moral person of value who constantly seeks excellence, based on traditional culture and oriented by value maximization". Ping An upholds its spirits of "Leading in expertise, providing service with integrity, creating value, and supporting communities".Ping An sticks to its brand positioning of "expertise creates value", and strives to provide customer experience of "expertise makes life easier" in a new era of "integrated finance +" and "internet +".
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